6 Steps to Selling a Home

Selling your house is a monumental task, especially when you’re preparing for your own pending move. And there are strategies to selling a home that can help you sell faster and earn more. Before you stick that for sale sign in the yard, check out these six steps to buying a home.

Step One: Hire the Right Listing Agent

Your listing agent, or seller’s agent, will heavily influence the entire process of selling your home, from how to price, market, prepare, and show your house to reviewing and negotiating offers and getting through the closing process. The wrong agent can cost you time, money, and frustration.

Ask friends and family for recommendations, read ratings and reviews online, visit agent websites, and generate a list of potential agents in your area. Then, interview at least three. Then, you’ll have a point of reference for comparison in fees, experience, and personality.

Step Two: Price Your House to Sell

Pricing a house for sale is tricky. You want to earn the best ROI, but you don’t want to over-price. A price tag that’s too expensive will prevent buyers from even considering your property.

And dropping the price repeatedly hurts your chances of a sale because buyers begin to wonder why the house isn’t selling and if there’s something wrong with it. An inflated price could also cause your home to stay on the market longer, which also damages its reputation with buyers.

Your real estate agent will come prepared with a comparative market analysis, or CMA, which is a report that provides details about recently sold houses in your area that are similar to yours in size and features. This data will show you asking prices vs. selling prices, as well as how long the homes were on the market before they sold.

The real estate market fluctuates, meaning it rises and falls with supply and demand. When there are more buyers than there are sellers, it’s called a seller’s market, and home values go up.

However, when there are too many sellers and not enough buyers, that’s a buyer’s market, and prices go down. The current market trends will dictate approximately how much a buyer is willing to pay for a house like yours in your neighborhood.

Step Three: Stage Your Home for Showings

Staging your home for sale is a critical element in determining how much buyers are willing to pay, which is determined, in part, by perceived value. 

Perceived value is the amount of money the buyer thinks your house is worth. If the house is in poor condition, disarray, or still looks too lived in, buyers will start knocking dollar signs off of their offers.

What it means to stage a house is that you get it in its absolute best form, as new as you can make it feel and look. When buyers see a home that is move-in ready, they’re more inclined to make an offer.

Decluttering, depersonalizing, cleaning, and accessorizing are all steps in staging. Take advantage of this opportunity to prepare for your pending move by eliminating things you don’t need, packing things for later, storing big items like extra furniture, deep cleaning from top to bottom, and adding the right accents to make the home feel warm and inviting.

Your real estate agent is an expert in staging houses for sale. He or she will tour your home with you to point out areas that could be improved upon to increase the perceived value of your house for sale.

Step Four: Virtual and In-Person Tours

Open houses used to be one of the primary ways for potential buyers to view your home. However, with the evolution of technology, you can now give virtual tours, dollhouse views, live open house events or private digital tours on social media, and more.

In this way, you reduce the amount of foot traffic coming through to look at your home, especially if they’re just window shopping with no real desire to buy.

Use high-quality photos and videos to show your house in its best light online.

Once a buyer decides they’re ready to consider your house on a deeper level, they’ll schedule a private showing through their real estate agent.

It’s best and safest if you (and any pets you may have) are not at home during showings.

Step Five: Reviewing Offers

In a seller’s market, it’s normal to receive multiple offers, but don’t be fooled by the dollar value alone. One buyer may bid $5,000 more than another offer, but that higher offer might not be a pre-approved buyer or might have a contingency that they have to sell their current house first.

Ask your real estate agent to explain each offer to you in detail so you can compare the differences in price, contingencies, and timelines.

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Step Six: The Closing Process

During the closing process, the buyer’s lender requires that your house be inspected and appraised. The inspection, which looks for faulty items in the electrical systems, heating and air, plumbing, the foundation, roof, and will also look for damaging pests like termites, tells the lender that the property is in good standing.

The appraisal assures the bank that the property you’re purchasing is worth the amount of the sales price. Be prepared to leave the house again during the appraisal and inspection. 

It’s also customary within the days right before closing that the buyers do a final walkthrough of the home to ensure that it’s in the same condition it was the first time they viewed it.

Conclusion

Find the best seller’s agent to guide you through your home selling experience. Price your house right the first time to avoid unnecessary and damaging price cuts. Stage your house, so it’s more attractive and seems more valuable to buyers.

Keep the house clean and be prepared to leave, with notice, for virtual open houses, live events, in-person showings. Review each offer carefully, noting the variations and how they work with your needs as the seller. Then, be patient and willing to leave again for the appraisal and inspection.

Have Questions?

Give  The Buetergerds Group a call today to learn more about local areas, discuss selling a house, or tour available homes for sale

Staging Your House for Sale

The condition of your house for sale is what will determine, in large part, what a buyer is willing to pay. When people view your home online or in person, they’re either charmed and want to see more, or they’re discouraged and start to devalue the property. For this reason, it’s important to prepare your home so that it’s in its absolute best condition for showings. This preparation is called staging. Here are some tips for staging your house for sale.

Declutter Every Space in Your Home

Decluttering is difficult, especially when you think about decluttering every space in your home, including closets, cabinets, pantries, cupboards, drawers, and even under sinks to clean out toiletries and cleaning supplies.

One tip is to take it one room at a time but to commit to completing that room in a certain time frame. It might help to have a bag for trash, a box for paperwork and photographs, a container for items to donate or give away, and boxes for packing things you won’t need before your move.

Plan a little extra time for nostalgia and trips down memory lane. You’ll literally be touching everything you’ve accumulated during your time living in the house.

Remove any stacks of paper or miscellaneous piles from counters and tabletops.

Decluttering also applies to extra furniture such as unused desks, china cabinets, extra dining room chairs, or anything that you don’t absolutely have to have in the next two to three months. Large pieces of furniture can darken a room, make it feel smaller, and give it the sense of being over-stuffed.

Put Away Your Personals

With each room of your house decluttered, it’s time to move to the personal items, such as photographs, artwork, refrigerator drawings and magnets, books and magazines, knickknacks, and all the other items that made that house your home.

The goal in depersonalizing, aside from preparing for your pending move, is to create a clean slate so that buyers can imagine their photographs and artwork on the walls and their furniture in the rooms.

Another reason to depersonalize is so that you don’t risk offending a buyer whose belief system is different than yours.

Depersonalizing also applies to paint and wallpaper. If you’ve chosen bold colors or vibrant prints, it’s a good idea to tone it down with soft, warm, neutral colors. Plus, a fresh coat of paint can help a house feel newer and fresher.

Deep Clean from Top to Bottom

Cleaning as a part of staging goes far beyond the typical tidying that’s done in a home. In staging, you cover everything from ceiling fans and air vents to baseboards and carpets. The toilets, bathtubs, and sinks should all be bleached. Re-caulking can also be an inexpensive way to make these areas more appealing to buyers.

You’ll also need to clean inside the oven, microwave, and refrigerator because buyers will investigate these areas.

Don’t forget to look under the sinks for any signs of leaks, standing water, or musty smells.

If you have a laundry room, make sure the appliances are wiped down and that you don’t have any clean or dirty clothes folded, hanging, or piled in that space.

If the floors are in poor condition, beyond a shampoo or a mop, consider replacing them. When a buyer sees damaged flooring, they’re disheartened, see a home improvement project, and start devaluing the property. You’ll find it may be a wiser investment to replace the floors before showing.

If you’re not up to the task of scrubbing every area of your home, consider outsourcing the job to a professional cleaning company.

Accentuate the Property Thoughtfully

There are several small, inexpensive projects you can undertake that might increase the perceived value of your home significantly. During showings, make sure all the window coverings are open and that the windows are clean to allow in the most natural light.

  • Replace window and door screens.
  • Put out a new welcome mat.
  • Put potted flowers by the entryway.
  • Change out doorknobs and locks.
  • Update the light switch and electrical socket plate covers.
  • Give the bathrooms a spa-like feel with white towels, plants, and candles.
  • Add vases of fresh flowers in the living room
  • Put a bowl of fresh fruit on the kitchen table

Changing the screens, caulking, plate covers, and other small updates could also increase the actual value of your home. Appraisers tend to gauge a home’s value in $500 increments, so a few bucks and a little time could go a long way!

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Pay Extra Attention to Curb Appeal

With the inside of your home prepped and ready for showings, it’s time to turn your attention to the outside. Stand across the street from your house and look at your property from the perspective of a potential buyer. What do you see? 

Consider power washing the exterior or having someone do it for you. If there’s a porch, steps, or railing, make sure they’re not chipping and, if necessary, paint them.

Mow the lawn, trim the hedges, pull any weeds, pick up any trash, and put away any lawn furniture and toys that don’t add value. However, if you do have a nice set of lawn or patio furniture, you could arrange it into pleasant conversational areas to give the impression of more usable living space.

Bonus Points in Staging

One extra step you could take in staging is to put together a binder with useful information about nearby amenities to leave out for buyers to look through. In it, you could feature some of your favorite hot spots like local restaurants, shops, parks, and recreation.

Another nice touch is to bake cookies or light candles before showings so that guests are welcomed by the pleasant scents of home.

Talk with Your Real Estate Agent About Staging

Your qualified, professional real estate agent is highly experienced in staging homes for sale. With your permission, he or she will walk the home with you, inside and out, to find areas where you may be able to do minor repairs, upgrades, or ways to improve your home for showings and increase the number of offers and their value.

Have Questions?

Give  The Buetergerds Group a call today to learn more about local areas, discuss selling a house, or tour available homes for sale